Ford will continue to offer cars, just with a different silhouette than a sedan, according to Kumar Galhotra, president of Ford North America. Sedans have gone from 57 percent of the market in 2010 to 23 percent in 2019. Even a good vehicle in a segment that's dying is not a good investment, he says. 

Investing in SUVs, trucks, and commercial vehicles is more prudent and, in the end, the total number of nameplates will increase from 20 today to 23 by 2023.