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Winegard Ford

2024 Ford Maverick

2024 Ford Maverick - What's New for 2024

Small pickups are back, and at the center of this emerging trend is the 2024 Ford Maverick, which has found its way onto Car and Driver's 10Best Trucks and SUVs and Editors' Choice lists again this year. Based on the Escape crossover's mechanicals, it shoulders its way into the Ford pickup truck lineup below the mid-size Ranger. While it might not be built on a truck platform like the F-150 and the Ranger, it nonetheless offers stout payload and towing capability. A turbocharged 2.0-liter four-cylinder is standard, as is front-wheel drive, but all-wheel drive and a fuel-efficient hybrid powertrain are both available. When properly equipped, the Maverick can tow up to 4000 pounds and can handle as much as 1500 pounds of payload in its compact bed. Its cabin is well laid out, and most models offer a generous list of equipment that makes it feel more upscale than its affordable price would suggest. The base XL trim, however, is quite spartan and best suited for fleets and work-site duty. Overall, the Maverick is a compelling small pickup truck with exceptional practicality baked in. We'll no doubt see more compact pickup trucks entering the market in coming years but right now, the Maverick exists in a class of two, competing only against the more expensive Hyundai Santa Cruz.

What's New for 2024?
The Maverick's hybrid powertrain is no longer the standard offering. Starting with the 2024 model year, ordering the 191-hp hybrid setup will add $1500 USD to the truck's price. The turbocharged 2.0-liter four-cylinder becomes the de facto standard powertrain this year, coupled with front-wheel drive; all-wheel drive remains optional, but only with this engine.

Engine, Transmission, and Performance
Rather than start with the Bronco Sport's turbocharged three-cylinder engine as the standard powertrain, Ford has dropped in a spunky 250-hp 2.0-liter four-cylinder and an eight-speed automatic transmission; all-wheel drive is optional with this powertrain. A hybrid powertrain is optional and consists of a 2.5-liter four-cylinder that's assisted by an electric motor for a combined 191 horsepower. This setup only comes with front-wheel drive and a continuously variable automatic transmission (CVT). On the road, the Maverick feels downright peppy with the optional turbo four, and at our test track, it reached 60 mph in 5.9 seconds. The hybrid powertrain is less perky and needed 7.7 seconds to reach 60 mph in our testing, but it nonetheless gets the job done. To provide its impressive payload capacity, the Maverick's suspension is fairly stiff, which leads to a somewhat rough ride over broken pavement.

Towing and Payload Capacity

Even with the base hybrid powertrain, the Maverick offers 1500 pounds of payload capacity and 2000 pounds of towing capacity. With the turbocharged four-cylinder and the optional Towing Package, the Maverick can tow up to 4000 pounds.


Interior, Comfort, and Cargo
All Mavericks are crew cabs, which means four full-sized doors and what looks like a fairly roomy back seat. Ford has incorporated many storage cubbies and bins throughout the cabin, including some large areas under the rear seat. Base models are far from plush, but do offer standard niceties such as a tilt-and-telescoping steering wheel with audio controls, remote keyless entry, and adjustable lumbar support for the front seats. More features are offered as standard or part of option packages on the XLT and Lariat trims, and include dual-zone automatic climate control, ambient interior lighting, and power front seats. Ford says the Maverick's 4.5-foot bed can fit up to 18 sheets of 4x8-foot three-quarter-inch plywood without having to load them at an angle. The bed also features a 12-volt power point, with a 110-volt outlet offered as an option.

Infotainment and Connectivity
An 8.0-inch touchscreen infotainment system is standard on all Maverick trims. Apple CarPlay and Android Auto are also standard features and even the base model comes with an onboard Wi-Fi hotspot. Options include SiriusXM satellite radio, an upgraded B&O Play stereo system, and wireless smartphone charging capability.